Touch Africa needs to be sustainable. Too many community upliftment projects have failed simply due to the fact that there is no person or organisation in place that will ensure that the improvements and repairs effected remain in good condition. The Touch Africa concept is all about sustainability and sufficient funding is required to ensure that this in fact happens.

The criteria for the first year (2007) was to produce a television series which would create some ground swell between MNET and DSTV subscribers and create strong brand equity for the name Touch Africa.

Touch Africa was successful in producing the television series and Mnet/DSTV our media partners ensured the flighting of the series, which has had the desired outcome. Individuals and companies are now asking to become involved.